The indoor pedestrian street is the engine and gathering point of commercial popularity, and the soul and link to the main stores. According to statistics, its commercial "Ping effect" is more than twice that of ordinary main stores, so the indoor pedestrian street is the top priority of graphic design.
1. Reasonable length standard
After years of development experience summary, combined with many case studies at home and abroad, the reasonable length of Wanda Plaza indoor pedestrian street is determined to be 280-350 meters, with 3-4 floors and an area of about 40000 square meters (take 100000 square meters of Wanda Plaza as an example).
If the pedestrian street is too short and the number of floors is too few, the diversity of shops is not enough and the rental ratio is low; if the pedestrian street is too long and the number of floors is too many, the customer fatigue will be increased.
2. Entrance design requirements
The entrance and exit of the indoor pedestrian street is the main entrance and exit of Wanda Plaza, and it is the main distribution center of shopping flow. We must keep the space unblocked.
Because of the large flow of people, the entrance of the supermarket is often set at an entrance of the indoor pedestrian street.
In order to avoid excessive cross between the supermarket shopping flow and other shopping flow, the front area of the supermarket needs to leave enough space, and the route should be designed to turn into the underground supermarket after entering the pedestrian street, and the shops should not be separated in the middle, so as not to affect other shopping flow.
In addition, the elevator and night passage of the entertainment building are generally arranged near the entrance of an indoor pedestrian street. Considering that the business hours of the entertainment building are different from other formats, customers can enter and leave the entertainment formats smoothly after the indoor pedestrian street is closed.